Experience
Leadership
Communication
Critical Thinking
Problem-Solving
01_Skills
Business Development
In 2016, I founded a goalkeeper-specific soccer brand that sells goalkeeper equipment and apparel as well as providing training services and online guidance.
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Increased product revenue by almost 40% and overall revenue by just over 52% over the past three years.
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Cultivated partnerships with multiple local and national partners as well as individual athletes around the country.
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Executed marketing strategy across multiple platforms including Facebook, Instagram, and Tiktok.
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Google Data Studio expert
02_Entrepreneurship
03_Networking
In 2018, I co-founded and managed an indoor soccer facility which provided training services for youth, collegiate, and adult soccer players.
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Led a staff of five coaches handling ​all scheduling, payroll, communications.
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Directed all business operations including budgeting, financial reporting, and marketing strategy.
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Spearheaded customer relations and outreach to grow brand awareness and increase customer base.
04_Business Operations
07_Brand Development
Marketing Strategy
In 2023, I took on the role of lead generation and retention specialist at a soccer non-profit organization. My goal was to increase leads for diversity initiatives, maintain engagement, and develop messaging for marketing efforts.
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Designed and managed all email campaigns and flows.
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Created a comprehensive, integrated lead generation strategy that utilized multiple mediums to reach potential participants.
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Helped plan and execute in-person coaching education events.
06_Social Media Management
In 2022, I joined a digital media agency as an operations manager and marketing specialist. Taking on this role has allowed me to sharpen my marketing skills in a number of different areas while also consulting with various businesses on overall business strategy.
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Manage day-to-day operations of the business.
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Handle influencer management, email marketing, and content creation for clients.
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Lead client budgeting to ensure financial projections are being met.
05_Integrated Media
Project Management
In 2020, I became a co-founder and board member of a nonprofit organization with a mission to address inequity issues within the sport of soccer. We utilize a comprehensive diversity, equity, and inclusion framework and tailor it to the needs of the organizations we work with.
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Educational lead overseeing the development of DEI modules in our learning management system.
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Case manager for individual soccer clubs helping to design, integrate, and implement DEI strategic plan.
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Assessing progress on all DEI initiatives monitoring club impact.
08_Impact Assessment
In 2020, I co-founded a nonprofit organization with over 100 members. Our main priorities are increasing access, creating more opportunities for minorities, and put diversity at the forefront of soccer.
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Executive Director leading all daily operations, weekly meetings, and project development.
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Led projects with key partners like Puma, Roughneck Scarves, and other national nonprofits.
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Prioritized local and national initiatives to maximize visibility and impact.
09_Collaboration
10_Quality Control